Privacy policy

Effective Date: October 1, 2026

You Are a CEO, Inc., doing business as CEO Business Services (“CEO Business Services,” “Company,” “we,” “us,” or “our”), respects your privacy and is committed to responsibly handling personal information.

This Privacy & Security Policy (“Privacy Policy” or “Policy”) describes how we collect, use, disclose, retain, and protect personal information when you interact with CEO Business Services, including our websites, applications, online portals, software, digital tools, artificial intelligence-enabled features, coaching programs, educational programs, memberships, subscriptions, events, communications, and other products and services that reference this Policy (collectively, the “Services”).

This Policy also describes certain privacy rights and choices that may be available to you.

This Privacy Policy is intended to provide notice of our privacy practices. Where applicable law requires affirmative consent for a particular activity, we will request that consent separately.

1. SCOPE OF THIS PRIVACY POLICY

This Privacy Policy applies to personal information we collect through the Services and other interactions with CEO Business Services.

It may apply to information collected:

through our websites and applications;
when you create an account;
when you purchase or subscribe to Services;
when you participate in coaching or educational programs;
through forms, assessments, surveys, or applications;
when you attend events;
through customer-support communications;
when you use digital or AI-enabled tools;
through cookies and similar technologies;
when you communicate with us by email, telephone, text message, video conference, or other means; and
from authorized third parties and service providers.

Certain Services may be governed by additional privacy notices. If a specific privacy notice applies to a particular Service, that notice will supplement this Policy.

2. PERSONAL INFORMATION WE COLLECT

The categories of personal information we collect depend upon how you interact with CEO Business Services and which Services you use.

We may collect the following categories of information.

A. Identifiers and Contact Information

This may include:

name;
mailing address;
email address;
telephone number;
ZIP code;
account username;
customer or account identifiers; and
similar identifying information.

B. Account and Authentication Information

This may include:

username;
password or encrypted authentication credentials;
account settings;
profile information;
security information; and
authentication records.

We encourage Users to maintain strong passwords and protect their account credentials.

C. Transaction and Commercial Information

This may include:

products and Services purchased;
subscriptions;
memberships;
transaction dates;
purchase history;
payment status;
invoices;
refunds;
cancellations;
program enrollment; and
customer-service history.

D. Payment and Billing Information

When you make a purchase, we or our payment processors may collect information necessary to process your transaction.

This may include:

billing name and address;
payment method;
transaction identifiers;
limited payment-card information; and
bank or ACH information where applicable.

Complete payment-card information may be collected and processed directly by third-party payment processors rather than stored by CEO Business Services.

E. Business and Professional Information

Because CEO Business Services provides business-related Services, we may collect information such as:

company name;
job title;
industry;
business type;
business size;
professional background;
business objectives;
business challenges;
revenue or financial information voluntarily provided;
operational information;
business plans;
business assessments; and
other professional or commercial information you provide.

F. User Content and Submitted Information

You may voluntarily provide information through:

forms;
applications;
surveys;
assessments;
coaching sessions;
community features;
customer-support requests;
uploaded documents;
business plans;
financial information;
templates;
questions;
comments;
photographs;
audio or video; and
other materials.

We refer to this information collectively as “User Content.”

G. Coaching and Program Participation Information

When you participate in educational or coaching Services, we may maintain information concerning:

enrollment;
attendance;
program participation;
assignments;
assessments;
coaching communications;
progress;
program preferences; and
related information.

H. Device, Internet, and Usage Information

When you use our online Services, we may automatically collect information such as:

IP address;
device type;
browser type;
operating system;
device identifiers;
pages viewed;
referring URLs;
links clicked;
access dates and times;
session information;
interactions with our Services;
approximate location derived from IP address; and
other technical or usage information.

I. Communications

We may collect communications between you and CEO Business Services, including:

emails;
customer-support communications;
chat messages;
telephone communications;
text messages; and
other correspondence.

Where permitted by law and appropriately disclosed, certain calls, meetings, or coaching sessions may be recorded.

J. Marketing and Preference Information

This may include:

communication preferences;
newsletter subscriptions;
marketing preferences;
event interests;
survey responses; and
information concerning your interaction with marketing communications.

K. AI Inputs and Outputs

If you use artificial intelligence or automated features, we may process:

prompts;
questions;
instructions;
uploaded content;
contextual information;
AI-generated responses; and
feedback concerning those responses.

L. Sensitive Personal Information

Depending upon the Service and information you voluntarily provide, certain information may qualify as sensitive personal information under applicable law.

CEO Business Services does not intentionally request sensitive personal information unless it is reasonably necessary for a particular Service or business purpose.

Please avoid providing highly sensitive information through general-purpose forms, coaching tools, or AI features unless the Service specifically requests it and it is appropriate to do so.

3. SOURCES OF PERSONAL INFORMATION

We may obtain personal information from the following sources.

Directly From You

For example, when you:

create an account;
make a purchase;
enroll in a program;
complete a form;
participate in coaching;
upload information;
contact customer support;
complete an assessment or survey; or
otherwise interact with us.

Automatically Through the Services

We may collect information through:

cookies;
pixels;
software development kits;
local storage;
log files;
analytics technologies; and
similar technologies.

Service Providers

We may receive information from providers that assist with:

payments;
website hosting;
cloud infrastructure;
customer relationship management;
communications;
analytics;
authentication;
scheduling;
customer support;
video conferencing;
marketing; and
other business operations.

Third Parties

Where permitted by law, we may receive information from third parties such as:

referral partners;
business partners;
social media platforms;
advertising providers;
event partners; and
integrations you choose to connect to the Services.

4. HOW WE USE PERSONAL INFORMATION

We may use personal information for legitimate business and commercial purposes, including to:

Provide the Services

We may use information to:

create and maintain accounts;
provide purchased Services;
deliver coaching and educational programs;
administer memberships;
process transactions;
manage subscriptions;
provide digital tools;
respond to requests;
personalize Services; and
provide customer support.

Operate and Improve Our Business

We may use information to:

understand how Services are used;
improve functionality;
develop new products and Services;
conduct internal analytics;
evaluate program performance;
troubleshoot technical issues;
conduct quality assurance; and
improve customer experience.

Communicate With You

We may use information to send:

transaction confirmations;
account notices;
security notices;
program communications;
appointment reminders;
subscription notices;
administrative messages; and
other communications necessary to provide the Services.

Marketing

Subject to applicable law and your choices, we may use information to communicate with you about:

programs;
events;
products;
educational opportunities;
promotions;
newsletters; and
other Services that may interest you.

Security and Fraud Prevention

We may use information to:

authenticate Users;
protect accounts;
prevent fraud;
investigate suspicious activity;
protect our systems;
enforce our Terms of Service; and
protect the rights, safety, and property of Users, CEO Business Services, and others.

Legal and Compliance Purposes

We may process information to:

comply with laws;
respond to lawful legal process;
maintain business and tax records;
establish or defend legal claims;
enforce agreements; and
satisfy regulatory obligations.

5. BUSINESS INFORMATION AND USER CONTENT

CEO Business Services recognizes that Users may provide commercially sensitive business information while using coaching, educational, digital, or other Services.

Such information may include:

business plans;
revenue information;
financial statements;
budgets;
forecasts;
operational information;
customer information;
employee-related information;
strategic plans;
contracts;
intellectual property; and
other business records.

We use User Content as reasonably necessary to provide requested Services, operate and secure our platform, fulfill your requests, comply with applicable law, and exercise our contractual rights.

Users remain responsible for determining whether they have appropriate authority to upload or provide information relating to employees, customers, clients, business partners, or other individuals.

You should not upload personal information about another person unless you have the authority or other lawful basis to provide it.

6. ARTIFICIAL INTELLIGENCE AND AUTOMATED PROCESSING

Certain CEO Business Services features may use artificial intelligence, machine learning, automation, algorithms, or similar technologies.

When you use these features, information you provide may be processed to generate requested responses, analyses, recommendations, documents, summaries, forecasts, or other outputs.

Depending upon the feature, AI-related information may be processed by third-party technology providers acting on our behalf or providing integrated technology.

We seek to use AI providers and technologies consistent with our contractual, privacy, and security requirements.

We do not represent that AI-generated outputs are error-free, and Users should review important outputs before relying upon them.

Whether information submitted to an AI feature may be retained or used to improve AI systems depends upon the particular technology, configuration, provider agreement, and applicable law.

CEO Business Services will not represent that customer information is excluded from AI model training unless that exclusion is supported by our applicable technical configuration and contractual arrangements.

Users should avoid submitting highly sensitive personal information to general-purpose AI features unless specifically requested and appropriate for the Service.

7. COOKIES AND SIMILAR TECHNOLOGIES

We and certain service providers may use cookies and similar technologies to operate and understand the Services.

These technologies may include:

browser cookies;
pixels;
tags;
local storage;
software development kits;
analytics tools; and
similar technologies.

Depending upon our technology configuration, these may include:

Essential Technologies

Necessary to operate the Services, authenticate Users, maintain security, process transactions, and provide requested functionality.

Preference Technologies

Used to remember settings and preferences.

Analytics Technologies

Used to understand how Users interact with the Services and to improve performance.

Advertising and Marketing Technologies

Where used, these technologies may help measure advertising, understand campaign effectiveness, or provide advertising based upon interactions with websites or services.

Available cookie choices may depend upon your browser, device, location, and applicable law.

Where required, we will provide mechanisms for managing applicable non-essential cookies or similar technologies.

8. ANALYTICS, ADVERTISING, AND ONLINE TRACKING

We may use third-party analytics providers to understand website and Service usage.

Depending upon the technologies we use, third parties may collect information about your interactions with our Services and, in some circumstances, other websites or online services.

We may also use advertising or marketing technologies where permitted by law.

Certain disclosures of information for cross-context behavioral advertising may constitute “sharing” under California law even where no money is exchanged.

We evaluate our advertising and analytics practices under applicable privacy laws and provide opt-out mechanisms where required.

Do Not Track

Some browsers provide “Do Not Track” signals. Because there is not a universally accepted standard for responding to all browser-based Do Not Track signals, our Services may not respond to every such signal.

Where applicable law requires recognition of a legally recognized opt-out preference signal, such as Global Privacy Control (“GPC”), we will process that signal as required by applicable law.

9. HOW WE DISCLOSE PERSONAL INFORMATION

We do not disclose personal information indiscriminately.

We may disclose information to the following categories of recipients for legitimate business purposes.

Service Providers and Contractors

We may provide information to vendors that perform services on our behalf, such as:

cloud hosting;
website operations;
payment processing;
customer relationship management;
email delivery;
customer support;
analytics;
security;
authentication;
scheduling;
video conferencing;
AI technology;
communications; and
professional services.

Business Partners and Integrations

If you request, authorize, or use a Service involving a third-party integration or business partner, information may be provided as necessary to fulfill that request.

Professional Advisors

We may provide information to attorneys, accountants, auditors, insurers, consultants, and other professional advisors when reasonably necessary.

Legal and Government Authorities

We may disclose information when we reasonably believe disclosure is necessary to:

comply with law;
respond to valid legal process;
enforce our agreements;
investigate fraud;
protect security; or
protect rights, property, or safety.

Business Transactions

Information may be disclosed or transferred in connection with:

a merger;
acquisition;
financing;
restructuring;
sale of assets;
bankruptcy;
corporate reorganization; or
similar business transaction.

10. SALE AND SHARING OF PERSONAL INFORMATION

CEO Business Services does not rent personal information to third parties merely for their independent use.

California privacy law defines “sale” and “sharing” more broadly than their ordinary meanings. Certain advertising or analytics arrangements may potentially constitute a “sale” or “sharing” under applicable law even when no money is exchanged.

Where CEO Business Services engages in activity that constitutes the sale or sharing of personal information under applicable law, eligible consumers will be provided the right to opt out as required by law.

Where applicable, this may include a “Do Not Sell or Share My Personal Information” mechanism and recognition of legally required opt-out preference signals.

We do not knowingly sell or share the personal information of individuals under the age threshold prohibited by applicable California law without the required authorization.

11. THIRD-PARTY SERVICES AND INTEGRATIONS

The Services may contain links to or integrations with third-party websites, platforms, applications, payment services, social networks, scheduling services, video-conferencing providers, or other technologies.

Third parties may independently collect and process information under their own privacy policies.

This Privacy Policy does not govern independent third-party privacy practices.

We encourage you to review the privacy policies of third-party services before providing personal information to them.

12. PAYMENT PROCESSING

CEO Business Services may use third-party payment processors to process credit-card, debit-card, bank-account, ACH, and other transactions.

Payment information may be transmitted directly to and processed by these providers.

Depending upon the payment method and provider, CEO Business Services may not receive or store your complete payment-card number.

We may retain transaction records, limited payment information, billing information, payment status, and other records necessary for accounting, customer service, fraud prevention, dispute resolution, and legal compliance

13. EMAIL, MARKETING, AND COMMUNICATION CHOICES

Transactional and Service Communications

We may send communications necessary to administer your relationship with us, including:

receipts;
account notices;
security alerts;
program information;
subscription notices;
appointment reminders; and
other administrative communications.

Because these communications relate to Services or your account, you may not be able to opt out of all such communications while maintaining an active account or Service.

Marketing Email

You may unsubscribe from promotional email by using the unsubscribe mechanism contained in the communication or by contacting us.

Unsubscribing from marketing email does not necessarily stop transactional or administrative communications.

Text Messages

Where CEO Business Services offers SMS or text-message communications, any consent required for promotional text messages will be obtained separately where required by law.

Acceptance of this Privacy Policy alone does not constitute consent to receive promotional text messages.

14. DATA RETENTION

We retain personal information for periods reasonably necessary to accomplish the purposes described in this Policy, unless a longer retention period is required or permitted by law.

Retention periods may depend upon:

the duration of our relationship with you;
the nature of the Service;
account requirements;
transaction and payment records;
accounting requirements;
tax requirements;
contractual obligations;
fraud and security considerations;
dispute resolution;
legal claims;
regulatory requirements; and
applicable statutes of limitation.

When personal information is no longer reasonably necessary, we may delete, de-identify, anonymize, or otherwise handle it in accordance with applicable law and our records-management practices.

15. INFORMATION SECURITY

CEO Business Services maintains reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, acquisition, disclosure, alteration, destruction, or misuse.

Depending upon the systems involved, safeguards may include:

encryption in transit;
access controls;
password and authentication protections;
restricted access based upon business need;
secure third-party payment processing;
system monitoring;
security procedures; and
vendor-management practices.

No Internet transmission, electronic storage system, or security system is completely secure.

Accordingly, we cannot guarantee absolute security.

You are responsible for maintaining the security of your account credentials and promptly notifying us if you suspect unauthorized account access.

16. CALIFORNIA PRIVACY RIGHTS

This section applies to California residents to the extent the California Consumer Privacy Act, as amended by the California Privacy Rights Act (“CCPA/CPRA”), applies to CEO Business Services and the particular personal information at issue.

Subject to applicable exceptions, eligible California consumers may have the following rights.

Right to Know and Access

You may have the right to request information concerning our collection, use, and disclosure of your personal information and to obtain access to applicable personal information.

Right to Delete

You may have the right to request deletion of personal information we have collected from you, subject to applicable exceptions.

Right to Correct

You may have the right to request correction of inaccurate personal information.

Right to Opt Out of Sale or Sharing

Where applicable, you may have the right to direct us not to sell or share your personal information as those terms are defined under California law.

Right to Limit Certain Uses of Sensitive Personal Information

Where applicable, you may have the right to limit certain uses and disclosures of sensitive personal information.

Right to Non-Discrimination

We will not unlawfully discriminate against you for exercising applicable privacy rights.

Nothing in this Policy is intended to limit rights that cannot lawfully be waived.

17. EXERCISING PRIVACY RIGHTS

Where applicable privacy law grants you a right to make a privacy request, you may submit a request using the methods made available by CEO Business Services.

Privacy requests may be submitted by contacting:

Email: support@youareaceo.com

CEO Business Services may establish additional privacy-request mechanisms, including a dedicated privacy email address, web request form, toll-free number, or online privacy portal where appropriate or legally required.

We may need to verify your identity before processing certain requests.

Verification may require us to match information you provide with information maintained in our systems or request additional information reasonably necessary to confirm your identity.

Where permitted by law, an authorized agent may submit a request on behalf of a consumer. We may request appropriate documentation confirming the agent's authority and may verify the consumer's identity directly where permitted.

We will respond to verified requests within the periods required by applicable law.

Certain information may be exempt from a privacy request or may need to be retained for legal, security, transactional, contractual, or other permitted purposes.

18. NOTICE AT COLLECTION FOR CALIFORNIA CONSUMERS

Where required by California law, CEO Business Services will provide an appropriate Notice at Collection at or before the point where covered personal information is collected.

The Notice at Collection may identify:

categories of personal information collected;
purposes for which those categories are collected or used;
whether information is sold or shared, where applicable;
applicable retention information; and
a link to this Privacy Policy.

The Notice at Collection may appear on or near registration forms, checkout pages, applications, assessments, event-registration pages, or other collection points as required.

19. CHILDREN'S PRIVACY

The Services are intended for adults and generally require Users to be at least eighteen (18) years old.

Our Services are not directed to children under thirteen (13), and we do not knowingly collect personal information directly from children under thirteen through Services directed to them.

If we learn that we have collected personal information from a child in circumstances prohibited by applicable law, we will take appropriate steps to address the information, which may include deletion.

A parent or legal guardian who believes a child has improperly provided personal information may contact us using the information below.

20. INTERNATIONAL USERS AND DATA TRANSFERS

CEO Business Services is operated from the United States.

If you access the Services from outside the United States, your information may be processed or stored in the United States or other jurisdictions where our service providers operate.

Privacy and data-protection laws in those jurisdictions may differ from those in your country.

Where applicable law requires specific safeguards for international transfers of personal information, we will implement appropriate measures.

21. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy periodically to reflect changes in:

our Services;
technology;
business practices;
legal requirements;
security practices; or
privacy practices.

When we update this Policy, we will revise the Effective Date.

If changes are material, we will provide additional notice where required by applicable law, which may include notice through the Services, email, or another appropriate method.

Where applicable law requires consent to a new processing activity, we will seek that consent rather than relying solely upon continued use of the Services.

22. RELATIONSHIP TO OUR TERMS OF SERVICE

Use of CEO Business Services is also governed by our Terms of Service.

The Terms of Service govern the contractual use of the Services, while this Privacy Policy describes our handling of personal information.

If another Service-specific privacy notice applies, that notice may supplement this Policy.

23. YOUR PRIVACY CHOICES

Depending upon your use of the Services and applicable law, you may be able to:

update account information;
change communication preferences;
unsubscribe from marketing emails;
manage certain cookie preferences;
exercise applicable California privacy rights;
opt out of qualifying sale or sharing activities;
use recognized opt-out preference signals where applicable; and
request information concerning our privacy practices.

Some information and communications are necessary to maintain an account, process a transaction, provide a requested Service, maintain security, or comply with legal obligations and therefore may not be subject to all opt-out requests.

24. CONTACT US

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact:

You Are a CEO, Inc.
CEO Business Services
Attn: Privacy Department
2300 Stanwell Drive, Suite A
Concord, California 94520

Email: support@youareaceo.com

For privacy-rights requests, please include sufficient information for us to understand and appropriately respond to your request.

Effective Date: October 1, 2026